NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
Hawthorne Videoactive Report Vol 2 No 101 01203 Hawthorne Videoactive Report Vol 2 No 101 01203
Screen 2
hitviews: the Internet ’s most watched stars hitviews: the Internet ’s most watched stars
Screen 3
TopTVBytes: Take a Byte out of TV ’s Top Clips TopTVBytes: Take a Byte out of TV ’s Top Clips
Screen 4
Uniqlo meets Corteo Uniqlo meets Corteo
Screen 5
taboola: simplifying online video discovery taboola: simplifying online video discovery
Screen 6
Project Palantir: Visualizing Facebook Activity Project Palantir: Visualizing Facebook Activity
Screen 7
VirtualShop for Adidas by CityScape Media VirtualShop for Adidas by CityScape Media
Home

Coca-Cola Keeps Seeking Social Marketing’s Formula

Summary:

Coke may not have found its winning online formula, but that hasn't stopped it from trying. Efforts have included promotions on YouTube to send video holiday cards, a promotional stint on Second Life and an ongoing virtual world called CC Metro. It also has rolled out three more Facebook applications, including a nightlife-themed app, Burn Alter Ego, to promote its energy drink sold in the U.K.

For the complete article, click here.

Adweek: April 7, 2008
By Brian Morrissey

Submitted by info@hawthorned... on Wed, 2008-04-09 14:38.
» login or register to post comments | email this page | printer friendly version |

Social networking links for this post:
delicious | digg | reddit | magnoliacom | newsvine | furl | google | yahoo | technorati | icerocket