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Colgate Broadcasts Facebook 'Smiles' to London Tube Stations

Summary:

Want to see your grinning mug up on a screen while catching the tube in London? For the next several weeks, it could happen. Colgate is running a Britain-based campaign that combines Facebook, out-of-home (OOH) digital displays, consumer-generated photos, goodwill, and smiles.

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Submitted by sclarke@hawthor... on Tue, 2011-07-19 01:56.
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