HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Connecting the DRTV-Internet DotsSummary: It's hard to imagine, but there was a time in the not-so-distant past when the DRTV industry was deathly afraid of the Internet. How dare this new direct medium come in and invade a turf that was held sacred for decades? Sales cannibalization was just one of many different fears swirling around in the average DRTV company's head as E-commerce grew by leaps and bounds in the late 1990s. For the complete article, click here.» login or register to post comments | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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