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Online Coupons Get Smarter

Summary:

Groupon and its competitors, which build buzz by sending out a daily email alerting subscribers in a city to a local bargain, are listening to gripes like Ms. London's and recasting their operations. Among the new approaches: computer programs to better target consumers with personalized deals and staff on the ground to help merchants.

For the complete article, click here.
Submitted by sclarke@hawthor... on Wed, 2010-09-08 09:48.
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