Consumers Are Yawning At Watching Web On TV

Advertisers have followed consumers who watch TV on the web, but it's beginning to look like a one-way street. Techies care deeply about bringing the web to their great big TVs, but most consumers don't care. Harris Interactive and Macrovision have learned that a mere 10 percent of the viewing public has any desire to watch downloaded video on their television sets. Those that do download content are content to watch it on their computer screens. Creative directors, take note: online video ads are likely to remain short and small.

Ars Technica: March 21, 2008
By Jacqui Cheng