NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 93 1001 Hawthorne Videoactive Report Vol 2 No 93 1001
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One for fun: A commercial for Extended Stay Hotels One for fun: A commercial for Extended Stay Hotels

Consumers to Watch 25% More Video a Day in Five Years

Summary:

Consumption of video content is expected to rise 25% to five hours per day by 2013, compared with the four hours now watched in 2008, according to Forrester Research. The firm suggests the increase will be driven by consumers watching programming of all grades via computers, mobile phones, portable media players and even digital photo frames.

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AdvertisingAge
by Brian Steinberg