Consumers Want to Talk to Brands, Finds ExpoTV Survey

Fifty-five percent of consumers want an ongoing dialogue with brands, according to a recent survey conducted by ExpoTV, exploring how direct consumer engagement creates brand advocacy. The survey also revealed that positive brand experiences can generate word-of-mouth buzz: more than 60 percent of those polled said they tell 10 or more people about the products they like while a third tell 20 or more people.

PR-inside.com
by Business Wire