Creative

Nike's Tinker Hatfield not only designed the original shoe concept for the film, he made it a reality 23 years later. Also: here's why the MAG doesn't have power laces.

The Cornell Creative Machines Lab wants to bring 3-D food printing technology to restaurants and home chefs. Top culinary talents believe this could lead to healthier diets, not just snazzier snacks.

Inspired by the now infamous virtual closet in Clueless, Netrobe, an iPhone app out of Athens, Greece, attempts exactly this, helping you remember the individual items from your wardrobe by giving you a tool to catalog them. Netrobe allows iPhone users to mix and match individual items of clothing or accessories on a Styleboard, create outfits for events, pack entire suitcases or add inspirational images to a Lookbook.

Just as Best Buy is wrapping up a campaign it launched on Zynga's CityVille, the game-maker is prepping a new virtual game - and presumably, new virtual promotion opportunities for relevant brands.

Google and its agency, Grow Interactive have created an interactive mobile format that uses AdMob's rich media capabilities. It debuted the format with an ad campaign called "Uncover Your World" that invites the user to explore a virtual cityscape and learn via a self-paced storyline how the Google Search app can "uncover" facts about the world with features like search with voice and search with the phone's camera.

Today Ogilvy & Mather's "Pitch David Ogilvy" iPhone app was named "Mobile of the Day" by the industry recognized internet award program FWA (Favourite Website Awards).

In collaboration with AOL and brand entertainment company A Squared Entertainment, "Martha & Friends" features a 10-year-old Stewart as a problem-solving, craft-loving kid who, along with her three best friends and two dogs, Francesca and Sharkey, takes viewers through various do-it-yourself projects.

J. K. Rowling [video] has announced that her much beloved Harry Potter books will go digital, on a site that has been the subject of much speculation - Pottermore.com. All seven titles will be available for any digital platform on the site, which will also serve as a social networking platform for Potter fans. The online store will open in October but users can start registering email addresses now with full registration scheduled to being on July 31 - Harry Potter's birthday.

Burger King teamed up with DirecTV for their "Whopper Lust" campaign -- a channel that viewers can watch burgers spin and get rewarded with Whoppers.

Sony promised a "huge lineup" of new downloadable games, demos, add-on content, themes, avatars, and videos. The company also added new full game trials, free games and DLC, free avatars, and more discounts, according to a blog post.