Digital Media Poised To Weather Recessions

A full-blown recession would probably take a substantial bite out of traditional media, according to a survey of industry analysts and independent researchers. But digital media will benefit from these draw-downs as financially strapped marketing executives shift dollars online, seeking more transparent measures of ROI. In many cases, a recession would simply accelerate a long-term trend that is already underway.

MediaPost: March 21, 2008
By Erik Sass