NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Digital Out-of-Home Ad Spend Triples

Summary:

The US digital out-of-home (OOH) media industry - which includes video ad networks, digital billboards and ambient ad platforms - is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises 29.1% of overall out-of-home ad spending, according to the “Digital Out-of-Home Media Forecast 2008-2012” from PQ Media.

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Submitted by skelley@hawthor... on Fri, 2008-10-31 18:43.
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