Summary:
The Pearl Harbor Memorial Museum and Visitor Center is turning to digital signage to boost awareness and donations. The self-serve donation kiosk is a particularly clever and innovative tactic. From a fundraising standpoint, every visitor is a qualified lead. If they weren't interested, they wouldn't be there. Even better, the self-serve signage kiosk lets donors come to the fundraisers and view very targeting messaging.
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Digital Signage Today: December 7, 2007