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Digitalsmiths Authors Noninterruptive Web Video Ad Model

Summary:

While showing off its video search platform for the Triangle Interactive Marketing Association, Digitalsmiths CEO Ben Weinberger suggested that his company is poised for the future of online video advertising. What will that be? Chiefly, a non-interruptive experience. Right now, Digitalsmiths enables companion ads that are contextually relevant to what's being shown. Down the road, he expects, ads and entertainment will blend seamlessly together.

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Search Engine Watch: March 28, 2008
By Nathania Johnson

Submitted by info@hawthorned... on Wed, 2008-04-02 14:25.
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