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Direct Marketing Increases Share of Ad SpendSummary: Direct marketing spending makes up 54.3 percent of all total ad expenditures, up from 52.7 percent last year, and is expected to remain above the 53 percent mark for the next five years, reports the Direct Marketing Association (DMA). For the complete article, click here.» login or register to post comments | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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