Direct Marketing Is Perfect Medicine For Health Companies

Health services companies spent $2.4 billion on direct marketing advertising in 2007, resulting in $28.7 billion in sales -- or an ROI of $11.86 for each dollar spent -- according to a new report by the Direct Marketing Association (DMA). Most direct marketing-driven sales are divided among three channels: telephone (32.7%), internet (24.8%), and direct mail (23.9%).

Marketing Charts: February 6, 2008