NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV
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Direct Response (DRTV)

Direct Response Television is an advertising format that motivates viewers to take specific actions--actions that vary with each campaign's goal. Large-ticket DRTV campaigns attempt to capture leads by driving viewers to websites or phone banks; campaigns featuring moderately priced items persuade viewers to pick up their phones and place orders right away. Hawthorne Direct is a DRTV pioneer, and has been an industry leader for over 20 years: about as long as the industry itself has existed.

Fastest Growing Car Brand in America? Buick

Summary:

While the focus at General Motors Co. in the last several months has been on the change to VP-Marketing Joel Ewanick, on re-shaping Chevrolet and Cadillac, and on the automaker's impending initial public offering, very quietly the Buick brand has become a driving force for the company.

Future of TV?

Summary:

Certainly TV is the largest medium still not interactive in the way that web revolutionized printed material and iPhone/Android have revolutionized mobile. While the last decade has seen massive changes in these other form factors, television has remained relatively unchanged. This article is an attempt to create a ‘news reel' of some of the events going in television and break down their collective meaning.

CBS Interactive’s TV.com enters social-TV race with Relay

Summary:

CBS Interactive is giving television the Foursquare treatment. The digital division is beta-testing TV.com Relay, a service that transplants Foursquare's combination of user check-ins and badge rewards from brick-and-mortar venues to TV shows.

K-Swiss Targets Young Males With Kenny Powers

Summary:

Sports company K-Swiss is targeting younger males with a new mass-media campaign featuring Kenny Powers, the fictional character played by Danny McBride in the HBO series "Eastbound & Down."

Groupon Teams Up with Top Chef for Latest Tweak

Summary:

The daily deal website Groupon is teaming up with restaurants owned by Top Chef contestants for a week-long promotion. It is the site's first foray into television.

Feature: Ensequence Develops Interactive TV Commerce Application for QVC

Summary:

Interactive TV application development company, Ensequence, said Monday that shopping channel, QVC, has tapped its Ensequence Managed Services Group and its iTV Manager Programmer Edition technology to develop an EBIF-based, bound, tcommerce application.

Nerd Rappers Drive Dentyne Brandertainment and Make You the Lothario

Summary:

At this week's OMMA Ad Nets and OMMA Behavioral shows just about everyone was buzzing admiringly over last week's landmark Old Spice Twitter + Video campaign. And yet while Weiden + Kennedy was setting a new high bar for online video innovation there were still successes in the garden variety branded entertainment category. Hot on the heels of the popular Man on a Horse campaign was a nerdish rap from comedy duo Rhett & Link on behalf of Dentyne.

TVs New Hat Trick

Summary:

The cheesy As Seen on TV ad for the $30 hat -- essentially a black curtain hanging from a baseball cap with a ludicrously long bill -- has quickly become the hot new viral video.

Eat, Pray, Love' and Shop: HSN starts movie tie-ins

Summary:

HSN has announced that it will dedicate 72 hours of programming to selling products themed around the Julia Roberts movie Eat, Pray, Love. Just as the book is divided into three countries, so will be the programming block: Aug. 6 is Italy, Aug. 7 is India, and Aug. 8 is Bali.

Ion Television Launches Facebook-Enabled Interactive Microsite for "Without a Trace"

Summary:

Ion Television, a general entertainment network that claims to reach over 98 million US households via cable, satellite and the TV stations of its parent company, Ion Media Networks, has launched an interactive microsite to accompany the primetime crime drama series, "Without a Trace."

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