Direct Response Television Gives Big Boost To Non-Profit Fundraising

The Non-Profit Times is just what you'd guess -- a news publication that caters to non-profit organizations. In a story last month about the Nature Conservancy of Canada, the DRTV industry received major plaudits. Since beginning a direct response campaign in 2005, the Conservancy has averaged nearly 4,000 new donors each month--a very good rate given Canada's population. The article contends that DRTV "surpasses almost all other forms of fundraising in its immediacy of results."

The Non-Profit Times: October 15, 2007
By Marla E. Nobles