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DirecTV, TNS Measure Discovery's AudienceTim's Pick:
DirecTV, TNS Measure Discovery's Audience
Submitted by DeeDee Banks on Mon, 2008-12-29 20:47.
Summary: As researchers clamor for (arguably) firmer viewing metrics that come directly from set-top boxes, Discovery Communications has become the first programmer to purchase data from DirecTV holding that promise. The data--part of a service tabbed DirectView--offers insight into a range of viewing behaviors, notably how much ad-skipping DTV subscribers do.
The data emanates from the boxes of the nearly 17 million DTV homes. Research service TNS, via a deal with DTV, will interpret and distribute it. » login or register to post comments | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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