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Dish, GroupM, Invidi Prep Ad SystemTim's Pick:
Dish, GroupM, Invidi Prep Ad System
Submitted by DeeDee Banks on Wed, 2009-07-01 16:55.
Summary: Dish Network, working with WPP's GroupM and advanced TV technology firm Invidi, will launch an addressable advertising system over the satellite network later this year or in early 2010, according to sources familiar with the plans. While the GroupM-Invidi service will start with Dish, it is expected that competing satellite carrier DirecTV would also join as a distributor after it deploys the equipment it needs to participate, sources said. » login or register to post comments | email this page | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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