NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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’As seen on TV’ best product to be, Augmented reality for your feet, Half of users ’appless ’ ’As seen on TV’ best product to be, Augmented reality for your feet, Half of users ’appless ’
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Adidas Augmented Reality Shoes Teaser Adidas Augmented Reality Shoes Teaser
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’The Buried Life’ Interactive Billboard ’The Buried Life’ Interactive Billboard
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Would You Drop Everything for Love? Would You Drop Everything for Love?
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Gold Bond Ultimate Hand Scanner Gold Bond Ultimate Hand Scanner
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Be your own opponent in ’Rock Paper Sissors’ with this AR T-shirt Be your own opponent in ’Rock Paper Sissors’ with this AR T-shirt
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Adland Adland

Do Over: Canoe Ventures Rethinks First Addressable TV Plan

Summary:

Canoe Ventures sprung a leak this week when its first product, Community Addressable Messaging, or CAM, was scrapped after a few initial tests. But the consortium of the top six cable operators is not giving up on advanced TV advertising, and is prepping a national interactive-advertising product to roll out in the fourth quarter of 2009.

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