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Do Over: Canoe Ventures Rethinks First Addressable TV Plan

Summary:

Canoe Ventures sprung a leak this week when its first product, Community Addressable Messaging, or CAM, was scrapped after a few initial tests. But the consortium of the top six cable operators is not giving up on advanced TV advertising, and is prepping a national interactive-advertising product to roll out in the fourth quarter of 2009.

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Submitted by Amy S on Wed, 2009-06-24 19:25.
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