NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 101 01203 Hawthorne Videoactive Report Vol 2 No 101 01203
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hitviews: the Internet ’s most watched stars hitviews: the Internet ’s most watched stars
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TopTVBytes: Take a Byte out of TV ’s Top Clips TopTVBytes: Take a Byte out of TV ’s Top Clips
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Uniqlo meets Corteo Uniqlo meets Corteo
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taboola: simplifying online video discovery taboola: simplifying online video discovery
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Project Palantir: Visualizing Facebook Activity Project Palantir: Visualizing Facebook Activity
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VirtualShop for Adidas by CityScape Media VirtualShop for Adidas by CityScape Media

Does It Pay To Put YouTube On Your Website?

Summary:

A This Week In Etail post notes that in a sample of roughly one thousand company websites, a mere two made YouTube a visible part of their home page. Though dozens more companies post their videos there, hardly anyone makes the direct linkage. Is this a missed opportunity? Shari's Berries thinks so. Its marketing manager comments that a Valentine's Day email featuring a YouTube video link was one of its top performing campaigns. What more proof could you want? They sold out of the Prince Kiss a Lot Frog!

For the complete article, click here.

This Week In Etail: February 12, 2008
By Ed Henrich