Summary:
A This Week In Etail post notes that in a sample of roughly one thousand company websites, a mere two made YouTube a visible part of their home page. Though dozens more companies post their videos there, hardly anyone makes the direct linkage. Is this a missed opportunity? Shari's Berries thinks so. Its marketing manager comments that a Valentine's Day email featuring a YouTube video link was one of its top performing campaigns. What more proof could you want? They sold out of the Prince Kiss a Lot Frog!
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This Week In Etail: February 12, 2008
By Ed Henrich