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Does Your Agency Have a Real Mobile Plan?

Summary:

It is now clear that mobile is no longer just a nice to have component in a marketing program, but rather a core element. Offering just one mobile channel is not enough. This article covers some of the essential areas to consider when looking to employ a mobile marketing vendor.

For the complete article, click here.
Submitted by sclarke@hawthor... on Wed, 2010-10-06 01:28.
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