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Don't Tell Facebook: Video Ads Stumble on SocNets

Summary:

Video ads on social media and gaming sites have lower dwell rates and lower video fully played rates than they do on news websites, sports sites or those in the music and finance sectors, according to a new research report from Eyeblaster.

For the complete article, click here.
Submitted by Amy S on Wed, 2009-11-25 02:26.
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