NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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DoubleClick: Video pushes purchasing plans

Summary:

When it comes to rich media, video could be the best bet for purchasing conversions. According to a DoubleClick benchmark study, video within rich media ad units are pushing more purchase conversions than non-video ads.

For the complete article, click here.
Submitted by Amy S on Wed, 2009-07-01 15:53.
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