NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV
Screen 2
Nine West Interactive Shopping Nine West Interactive Shopping
Screen 3
3D TV Without Glasses 3D TV Without Glasses
Screen 4
Businessweek Discusses Apple TV Rental Plan Businessweek Discusses Apple TV Rental Plan
Screen 5
Share This Share This
Screen 6
Foursquare Introduction Foursquare Introduction
Screen 7
Sushi - YouTube Mosaic Music Video Sushi - YouTube Mosaic Music Video

DoubleClick: Video pushes purchasing plans

Summary:

When it comes to rich media, video could be the best bet for purchasing conversions. According to a DoubleClick benchmark study, video within rich media ad units are pushing more purchase conversions than non-video ads.

For the complete article, click here.