NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
Screen 2
Stein Mart Love at First Find Stein Mart Love at First Find
Screen 3
CBS Fall Preview CBS Fall Preview
Screen 4
Marty McFly’s Closet Marty McFly’s Closet
Screen 5
HVR Blast from the Past HVR Blast from the Past
Screen 6
Back 4 the Future Back 4 the Future
Screen 7
Dear Sophie Dear Sophie
Home

DoubleClick: Video pushes purchasing plans

Summary:

When it comes to rich media, video could be the best bet for purchasing conversions. According to a DoubleClick benchmark study, video within rich media ad units are pushing more purchase conversions than non-video ads.

For the complete article, click here.
Submitted by Amy S on Wed, 2009-07-01 15:53.
» login or register to post comments | printer friendly version |

Social networking links for this post:
delicious | digg | reddit | magnoliacom | newsvine | furl | google | yahoo | technorati | icerocket


<none>