Dr. Steve

Thanks . I thoroughly enjoyed that.

What Dr. Steve has said is something that is more than just speculation. It will happen. And its really not going to involve R&D, but learning by just doing. The luxury of pilots and sequential learnng is out but learning by trying out is in. Its not based so much on prior concepts.

I think interactivty has to be fused with involvement in 'warm fusion'. Interactivity involves usabality issues as design featues but involvement is brandcentric, and invovles psychological bonding. Usabilty is merely low level but necessary. The involvement dimension however is wide open in conceiving how to lure and hook consumers in the leisure - mind and feeling spaces. In short involvement makes you want to come back. Blogs and gossip are an example. They tap into deeper psychological spaces and needs.

Brand longevity has to combine events and process . Events are , shows, news, concerts, and games but process involves personalities and animated (video) games with story-lines, as mini-vignettes with varied outcomes where the users can input on these outcomes, these can linger off line in and tap, indeed lock consumers into deeper psychological spaces. Events are , shows, news, concerts, and games but process involves personalities and animated (video) games with story-lines, as mini-vignettes with varied outcomes where the users can input on these outcomes, these can linger off line and tap indeed lock consumers into deeper psychological spaces.

Ever notice how people are'hooked' onto soap even if they rant that they're stupid. Yhey're hooked onto outcomes. What more if they can 'input' into these in a collaborative or competitive way?

How do we that?

That's both the promise and the challenge.

let's rock!