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Hawthorne Videoactive Report Vol 2 No 93 1001

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Gene Silverman: A Primer on Candidates’ DRTV Opportunities

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MySpace SelfServe Ads

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Dentyne Face Time Site

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BestAdsOnTV.com

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Gameplay footage from the new Wii release

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One for fun: A commercial for Extended Stay Hotels

DRTV Short Form Keeps Setting Billing Records

Summary:

As online advertising keeps growing, with more and more companies shifting some ad buys, TV executives continue to fidget. In the midst of this, DRTV has grown stronger than ever. According to TNS Media Intelligence, Q3 Short Form billings last year rose for the 11th straight quarter -- setting a third-quarter record at nearly 1.2 billion. Commercials in general may be facing some challenges, but the direct response model continues to thrive.

For the complete article, click here.

Response: February 1, 2008
By Shay Moftakhar

Submitted by swilcox@hawthor... on Tue, 2008-02-26 15:27.

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