Rosy Predictions for Videoactive Advertising in 2009
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DVR usage making big changes in television viewingTim's Pick:
DVR usage making big changes in television viewing
Submitted by DeeDee Banks on Mon, 2008-11-24 16:09.
Summary: Figuring out a prime-time schedule is usually one of CW network chief Dawn Ostroff's most important duties. Never, however, has it seemed to matter less. The promise inherent in digital video recorders — that viewers can be in control of their own TV schedules — is rapidly being fulfilled this fall, and the business is changing around it. Nearly 30 percent of the nation's TV homes have at least one.
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