DVR Use Varies by Show Genre, Study Says

There is a correlation between program type and the level of digital video recorder playback a show gets, according to a new analysis by a leading media agency.

Steve Sternberg, executive VP at Magna Global, said nearly all action and sci-fi drama show above-average DVR playback so far this season. That includes “Heroes,” “Fringe,” “Prison Break,” “Pushing Daisies,” “Chuck,” “Smallville,” “Terminator: The Sarah Connor Chronicles,” “Supernatural,” “My Own Worst Enemy” and “Ghost Whisperer.”