NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie

DVRs

A digital video recorder is a set top box that interfaces with the source of a TV signal to record programming to an internal hard drive. Viewers can record entire shows, entire seasons of shows, or simply "pause live TV" by clicking their remote. To advertisers' chagrin, hard drive enabled playback enables ad-skipping -- a significant new challenge to successful campaigns.

Fastweb Launches Broadband Movie Service in Italy

Summary:

Italian telephone company Fastweb launched Chili TV, a broadband video-on-demand service offering Web surfers a combination of free movies, rentals, and titles that can be purchased.

Itvt test Drives new fios tv interactive media guide

Summary:

Verizon launched a new version of its Interactive Media Guide for FiOS TV subscribers in a few small markets with several new features, including a mosaic screen displaying thumbnail videos from the most popular channels at any given time.

MTV in Deal to Use IntoNow's Audio Recognition-Based Social-TV Platform

Summary:

A Silicon Valley-based social-TV/programming-discovery company which bills itself as having been founded by veterans of Google, Microsoft, IDEO, MTV Networks and Stanford University's artificial intelligence program has recently emerged from stealth mode with two new products and a partnership with MTV.

Rovi Announces White-Label TotalGuide Application for Cable Service Providers

Summary:

Rovi Corporation today announced TotalGuide xD, a customizable advanced media guide that connects and extends the cable video experience from set-top boxes to mobile devices, including tablets and smart phones. TotalGuide xD provides multiple system operators (MSOs) with a solution that addresses the rapid changes taking place within the digital entertainment market, as entertainment consumption quickly moves to an ‘anytime, anyplace' experience.

Hulu Wins Back Viacom, Improves Ad Monetization

Summary:

Hulu signed a new content partnership with Viacom that will bring the entertainment giant's programs back to web video viewers - but much of it will be behind Hulu's new subscription pay wall.  

2014 Screen Futures: 40% of TVs Will Have Net Connections

Summary:

Internet connected TV's are on the rise according to media research publisher Futurescape. In five years almost 40% of TVs produced in the US will have at least one TV set in the home with internet connections. Samsung is a little bit more aggressive with their numbers. They predict 70% of all their TVs will be internet connected by 2014 even though they are only at 17% right now.

DVR Threat to TV Ad Model Looks Increasingly Manageable

Summary:

Feared a decade ago as a killer stalking the TV-advertising model, DVRs are proving less of a threat than many people feared.

Timeshifting TV Viewers Shifting Up Fast

Tim's Pick: Timeshifting TV Viewers Shifting Up Fast

Summary:

According to a new study from The Nielsen Company, with almost 100M US viewers watching timeshifted TV, these viewers grew at a much faster year-over-year rate than the number of traditional in-home TV viewers.

According to the research, the amount of television viewing in the U.S. remains high. In the second quarter of 2010, the average person watched more than 143 hours of television per month. This average is essentially flat compared to the same period a year ago.

 

Apple And Google Set To Capitalize (And Compete) On Internet TV

Summary:

Connected TVs and set-top devices enabling consumers to view video from across the Internet on TVs could ultimately drive online video ads and marketing content budgets. The online video ad segment should grow at a 39% compounded annual growth rate (CAGR) during the next five years, becoming a more than $5 billion market by 2014, estimates analyst firm Piper Jaffray, which released a series of reports Monday related to IPTV.

Cox on TiVo Premiere box

Tim's Pick: Cox on TiVo Premiere box

Summary:

Cox Communications, the third-largest cable company in the United States, will promote the TiVo Premiere digital video recorder to its subscribers in conjunction with its own video services. It is the first time that an American cable operator will make its full video-on-demand library available through a retail digital video recorder, while enabling access to competing online video services.

 

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