NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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eMarketer's Predictions for 2009

Summary:

Video ad spending will run counter to overall economic developments, rising by 45% in 2009 to reach $850 million. Two key factors support this trend. First, the sharp escalation of professional video content on the Web—mainly from TV networks—is creating a viable base for brand marketers.

For the complete article, click here.

eMarketer
by David Hallerman

Submitted by skelley@hawthor... on Fri, 2008-12-26 21:00.
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