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Escalator Advertising Joins the List of Outlier DOOH Technology

Summary:

Clear Channel Airports is bringing escalator advertising to O'Hare International Airport in Chicago. The new ad offering, Handrail, makes use of "valuable and unexpected space," providing advertisers with a high-impression frequency that reaches mass audiences at targeted locations, Clear Channel Airports says.

For the complete article, click here.
Submitted by sclarke@hawthor... on Wed, 2010-12-08 02:08.
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