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eStara Wins 2008 ad:tech Award for ''Best Direct Response”

Summary:

eStara was awarded “Best Direct Response Campaign” at ad:tech’s recent award ceremony in San Francisco. The award focuses on innovative, interactive campaigns that yield a measurable response rate. eStara’s campaign resulted in 1,500 new memberships for a Portugal soccer club. The campaign combined online video, web interactivity, and click to call technology.

For the complete article, click here.

centredaily.com: April 16, 2008

Submitted by skelley@hawthor... on Thu, 2008-04-17 19:43.
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