Executives Predict What Marketing Will Look Like in 2020

The future looks bright, as 84 percent of respondents agree that there will be moderate to high levels of positive change occurring within one-to-one marketing by 2020. This means significant improvement in the ability of organizations to capture and share information, understand customer needs, calculate customer lifetime value, improve the customer experience, and provide customers with relevant messaging in their preferred channel.

1to1Weekly: April 14, 2008
By Tom Lacki