EyeWonder Takes Lead in Driving 'Interactive Digital Advertising' Category

Interactive Digital Advertising was developed based on conversations between EyeWonder and the leaders of several top interactive agencies, and was validated by results of a research survey recently conducted by EyeWonder to gauge perceptions of the efficacy of "rich media" as the category definition, as well as the perceptions of Interactive Digital Advertising as a more accurate and valuable category definition. EyeWonder found that nearly three-quarters (72 percent) of industry influencers believe the technology to support and develop online video advertising changed enough over the past couple of years to warrant a new category, with 92 percent expressing a positive reaction to the new definition.

EyeWonder Press Release