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Facebook Popular For Retail Promotions

Summary:

According to the Compete quarterly Online Shopper Intelligence Study, online consumers are now using retailers' Facebook pages as online circulars to engage with brands online. The report says that one quarter of consumers now visit an official Facebook page for a retailer or consumer product at least once a month, and 56% of these respondents say they use retailers' Facebook pages to keep up to date on sales and promotions.

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Submitted by sclarke@hawthor... on Wed, 2011-07-06 05:09.
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