Fast Food Widget Attracts Diverse Audience

Do not doubt the power of the widget, which can be a quite the versatile marketing tool. In Los Angeles, KCAL airs Lakers games. With the sponsorship of the Carl's Jr. burger chain, it has released on its website 16 widgets for Laker fans -- scoreboards, chat windows, cheerleader links, and so on. The SportsTop-created dashboard thus manages to simultaneously promote the station and its personalities, the basketball team, and a food franchise. That's a pretty fair return for your widget dollar.

TV Newsday: March 24, 2008
By Arthur Greenwald