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FCC opens inquiry into stealthy TV product placement

Summary:

A stealthy form of advertising in which products are featured on television shows as props and even woven into story lines has drawn the government's attention. The Federal Communications Commission said Thursday it will consider new rules to make it clear to viewers when brand-name products appear in shows in exchange for money.

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USA Today

Submitted by skelley@hawthor... on Fri, 2008-06-27 17:14.
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