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Fending Off 'Banner Blindness' - Make Some Simple Changes to Your Advertising

Summary:

'Banner blindness' will slash the impact of just about any email and online ad over time. But the good news is that you can lift the effectiveness of your advertising by making a few rather simple changes. Three key takeaways from Sherpa eyetracking research.

For the complete article, click here.

Marketing Sherpa

Submitted by skelley@hawthor... on Fri, 2008-08-01 19:11.
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