NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Fifth Estater: Interactivity Keeps Ad Sales Active at DirecTV

Tim's Pick: Fifth Estater: Interactivity Keeps Ad Sales Active at DirecTV

Summary:

DirecTV notched a 9.7% increase in sales last quarter to reel in $5.47 billion for the period. Despite the still-sour economy, Americans like their television and generally don't mind paying for it. With 18.4 million subscribers, satellite TV provider DirecTV is the nation's second-largest provider of multichannel video behind Comcast.

 

Submitted by DeeDee Banks on Mon, 2010-01-25 20:33.
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