Summary:
Ford will use the interactive RoninCast digital signage system at auto shows and other special events to demonstrate and promote Ford SYNC features and benefits to customers. The system integrates 50-inch and 32-inch touchscreens with fabricated Ford SYNC branded enclosures. The program simulates the key SYNC features with on-screen virtual guides that interact with the audio "voice" of Microsoft's SYNC to demonstrate hands-free calling and playing audio tracks from an MP3 player or USB drive.
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Digital Signage Today: January 23, 2008