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Forever 21 Pushes Envelop with Hologram Fashion Show

Summary:

Fashion retailer Forever 21 is using holograms in the place of live models in a series of fashion shows being held this summer and fall. The retailer conceived of the promotion with digital agency space150 and the first show was held in Vienna last week. The other six shows are scheduled in Brussels and London in June and July. In the fall it comes to New York City.

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Submitted by sclarke@hawthor... on Thu, 2011-05-05 09:47.
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