NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
Screen 2
Stein Mart Love at First Find Stein Mart Love at First Find
Screen 3
CBS Fall Preview CBS Fall Preview
Screen 4
Marty McFly’s Closet Marty McFly’s Closet
Screen 5
HVR Blast from the Past HVR Blast from the Past
Screen 6
Back 4 the Future Back 4 the Future
Screen 7
Dear Sophie Dear Sophie
Home

Forrester: Interactive Marketing To Grow 11% To $25.6 Billion in 2009

Summary:

According to Forrester analyst, Shar Van Boskirk, marketers are seeking channels that are not only more affordable, but more accountable.  Forrester Research newest interactive advertising forecast predicts that marketers will spend $25.6 billion this year on social media, search, email, mobile, and display advertising. That’s up 11% from 2008. By 2014 it is expected to hit nearly $55 billion.

For the complete article, click here.

MediaPost
By: Mark Walsh

Submitted by sclarke@hawthor... on Tue, 2009-05-12 16:49.
» login or register to post comments | printer friendly version |

Social networking links for this post:
delicious | digg | reddit | magnoliacom | newsvine | furl | google | yahoo | technorati | icerocket


<none>