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'Fourth Screen' Continues To Expand Place-Based TV, Nielsen Adds Seven Nets With Many More On DeckTim's Pick:
'Fourth Screen' Continues To Expand Place-Based TV, Nielsen Adds Seven Nets With Many More On Deck
Submitted by DeeDee Banks on Tue, 2010-11-16 21:31.
Summary: The marketplace of out-of-home video networks continues to expand, and if Nielsen Co. has anything to say about it, it will be researched, planned, bought and posted like another extension of the traditional TV advertising marketplace. That's the underlying premise behind Nielsen's so-called "Fourth Screen Report," a quarterly series of studies measuring the burgeoning place-based video marketplace in a way that can be compared with conventional TV audience impressions, so that advertisers and agencies can plan it as an extension of their TV advertising mix. » login or register to post comments | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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