NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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'Free' Apps Drive More Revenue Than Paid

Summary:

With Apple Thursday announcing more than 15 billion apps have been downloaded from the App Store to date, it's clear apps have become big business. But for developers, one of the dilemmas is whether to charge upfront for mobile apps or offer them free and make money from the small proportion of users who pay for higher-level access or make in-app purchases.

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