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Fuel: Story key for successful online video advertising

Summary:

Avi Savar, founder and CEO of Big Fuel Communications, has a lot of experience with online video advertising. In a recent Adotas article, he offers his advice for successful online video advertising. Number one and most important is that you need to tell a story. Number two, add an element of surprise. Number three, make them laugh, make them cry, elicit some kind of emotion. Read on for more tips in this insightful article.

For the complete article, click here.

Adotas
By: Avi Savar

Submitted by sclarke@hawthor... on Tue, 2009-06-02 19:32.
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