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Hawthorne Videoactive Report Vol 2 No 98 01112

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Ad:Tech Battle of the Agency Bands

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Vasoline - Prescribe The Nation

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Sprint: Plug into Now

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Vertical Ad Network Solutions by Adify

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Internet Fragmentation Wreaks Havoc!

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One for fun: Ninja Kittens

Gaia Online Theatres To Air Sony And Warner Brothers Flicks

Summary:

Sony and Warner Brothers are now streaming movies on the Gaia virtual world site. Gaia presently hosts about two and one-half million players each month, so the potential viewing audience is about as big as Brooklyn. Unlike the local multiplex, chatting with fellow patrons is encouraged here, reinforcing the virtual world's community aspects. But here's the question: will Gaia patrons end up paying for these movies down the road, or will this become another new medium for video advertising?

For the complete article, click here.

San Francisco Chronicle: December 4, 2007
By Ellen Lee

Submitted by info@hawthorned... on Sun, 2007-12-09 20:53.

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