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Gamification Baron Bunchball Wins Clients Left and Right

Summary:

Even though gamification as a marketing tool has been gaining velocity - as well as skepticism - in the last few years, Bunchball has been "gamifying" websites since 2005 and is arguably the frontrunner in the space. Gamification is the practice of introducing social gaming elements into marketing campaigns or customer loyalty programs to enhance engagement.

For the complete article, click here.
Submitted by sclarke@hawthor... on Thu, 2011-05-05 09:26.
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