NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Click to call now! Moms lead mobile, CBS caught with its pants down Click to call now! Moms lead mobile, CBS caught with its pants down
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CareerBuilder ’Casual Friday’ CareerBuilder ’Casual Friday’
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Dockers ’Men Without Pants’ Dockers ’Men Without Pants’
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Virtual Pilgrimage Virtual Pilgrimage
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foursquare foursquare
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Pathways to Housing Vitural Homeless Pathways to Housing Vitural Homeless
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Old Spice’s Viral Super Bowl Hit Old Spice’s Viral Super Bowl Hit

Gaming

This section catalogs the broad sweep of advergames -- video games doubling as ads. To check out your creative possibilities, just click on the links and start playing. You can also hear commentary about in-game ad opportunities and view samples of what such ads look like to the gamers who see them.

Be your own opponent in ’Rock Paper Sissors’ with this AR T-shirt

Be your own opponent in ’Rock Paper Sissors’ with this AR T-shirt

Adidas Augmented Reality Shoes Teaser

Adidas Augmented Reality Shoes Teaser

Project Natal

Project Natal

5 Lives of Criss Angel

5 Lives of Criss Angel

ESPN’s Elite 11

ESPN’s Elite 11

Avatar Augmented Reality Toys

Avatar Augmented Reality Toys

How Xbox's Social Strategy Could Change Gaming Forever

Summary:

At the recent E3 Expo, Xbox fans eagerly anticipated news around their favorite gaming console. Expected announcements ranged from the unveiling of a new motion-control system to the release of several hot new games including "Halo 3: ODST." While each of these is a big deal for the gaming community, it was another announcement that might result in a "game over" message to the competition and a significant shift in the impact of gaming and in-game marketing.

Textorizer

Textorizer

Augmented Reality by Hitlab

Augmented Reality by Hitlab

PlayStation® Home Red Bull Trailer

PlayStation® Home Red Bull Trailer
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