HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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GamingThere are thematically relevant advergames (good), and ones that have nothing to do with the brand (less good). Some product placements blend in effectively, others stand out like sore thumbs. If you're looking for guidelines as to what works and what doesn't, you should find a lot here to consider. Zynga to Launch Adventure World. Relevant Brands Take Note
Submitted by sclarke@hawthor... on Wed, 2011-09-07 01:10.
EyePet Delivers Creative, Interactive Augmented Reality Gaming, Now Available for the PSP®
Submitted by sclarke@hawthor... on Wed, 2010-11-10 02:50.
Could Bollywood's RA. ONE Be The First Interactive Video Game Movie?
Submitted by sclarke@hawthor... on Tue, 2010-10-19 23:08.
Fast-Food Chains Grab Most Location-Based Check-insTim's Pick:
Fast-Food Chains Grab Most Location-Based Check-ins
Submitted by DeeDee Banks on Wed, 2010-09-08 15:47.
Summary: Fast feeders, early data shows you're indeed cool enough for check-ins. Quick-service chains Subway, McDonald's, Starbucks and Burger King have the most unique check-ins on MyTown, a location-based game with more than 3 million users that provided the data. Subway has seen nearly 6.4 million check-ins from more than 500,000 users since the app launched in December. Google acquires social games and apps maker Slide
Submitted by sclarke@hawthor... on Mon, 2010-08-09 04:16.
'DriverVille' To Help Launch '11 Mazda 2Tim's Pick:
'DriverVille' To Help Launch '11 Mazda 2
Submitted by DeeDee Banks on Wed, 2010-08-04 19:30.
Summary: Mazda is taking to social media to launch the 2011 Mazda 2. A branded game on Facebook, "DriverVille," is a virtual, multiplayer game where players get customizable "Your Inner Driver" avatars and use them to drive virtual cars to win Driver Bucks for virtual products and real weekly sweepstakes prizes. 3D's everwhere: in a newspaper, games, on the desktopTim's Pick:
3D's everwhere: in a newspaper, games, on the desktop
Submitted by DeeDee Banks on Fri, 2010-07-30 01:41.
Summary: 3D technology - now close to becoming mainstream with the movie industry - is slowing making its way to other, less obvious vehicles, as three recent announcements show. Virtual Currency Co. BigDoor Gets Real MoneyTim's Pick:
Virtual Currency Co. BigDoor Gets Real Money
Submitted by DeeDee Banks on Sun, 2010-07-18 22:09.
Summary: BigDoor, a provider of white-label virtual goods systems, on Tuesday said it closed a second round of funding worth $5 million. The financing was led by Foundry Group. Seattle-based BigDoor helps publishers build game-like mechanics and loyalty programs and apps, which usually involve some type of points, badges, levels, leaderboards, virtual currency and virtual goods. Digital Coupons by Geo-LocationTim's Pick:
Digital Coupons by Geo-Location
Submitted by DeeDee Banks on Thu, 2010-04-22 03:04.
Summary: Digital coupons are a high-growth area for online marketers; Foursquare is as well. The former, though, has a clear path to ROI for both buyers and sellers. Until recently, the same couldn’t have been said about the wildly popular game. Enter coupons targeted by geolocation - which is showing signs of becoming a robust monetization strategy for Foursquare.  |
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