NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 91 0903 Hawthorne Videoactive Report Vol 2 No 91 0903
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Qik: live video streaming from your phone Qik: live video streaming from your phone
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Audi: Truth in engineering Audi: Truth in engineering
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FLORA.tv: The World is Thinking FLORA.tv: The World is Thinking
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Fliqz: Video attracts, engages, and converts Fliqz: Video attracts, engages, and converts
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DigMeld TV Networks DigMeld TV Networks
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One for fun: How to Be Creative in Advertising One for fun: How to Be Creative in Advertising

Gaming

Perhaps even more than a TV show's audience, gamers pretty much profile themselves based on the games that they play. Advertisers can target these niches and adjust creatives to match. Still there are certain patterns that emerge among gamers as this section's stories attest.

Xbox Live Going Hollywood For Video

Summary:

Microsoft has gone Hollywood. Or to be more specific, it has hired veteran producer Peter Safran to create video content for the download section of its Xbox Live platform. The goal is to jump-start sluggish video consumption among Xbox Live subscribers, so don't be surprised if the content mirrors the games' themes -- gun play, competition, mayhem. You know, all a young man's favorites.

Paramount Looking To Branch Out Into Gaming

Summary:

Paramount recently became the second studio (after Warner Brothers) to pursue video game publisher ambitions. Initially, Paramount will focus on casual and mobile games, which will be titles with lower development costs and shorter development cycles. The studio will be well-positioned to take advantage of its stock of intellectual property and access to star talent.

AOL Rolls Out Ultimate Mobile Game Mashup

Summary:

Advertisers are eager to embrace mobile initiatives. They're excited about gaming, they like social networking, and they're crazy about interactivity. AOL's new mobile-web gaming site may help bring these all together. The site will provide Cellufun games that require no payment or download, and AOL's newly acquired Third Screen Media will make a little money by placing and providing mobile banners.

GearBox Turns To Double Fusion For In-Game Ad Placement

Summary:

Fusing user-friendly ads with interactive entertainment has been a consistent challenge in the gaming world. Double Fusion and Gearbox Software have entered an interactive advertising partnership. Double Fusion, a game advertising network, will provide Gearbox, a gaming company, with the technology it needs to support interactive ads in soon-to-be released Gearbox games.

Targeting Middle Aged Women? Place Your Ads On Casual Game Sites

Summary:

Recent analysis of Dynamic Logic's MarketNorm database revealed that, compared with younger women, women aged 45 and over were more likely to respond to consumer product ads featured on gaming sites. According to Millward Brown, over eight million women aged 45 and over access the Internet to play online games.

In-Game Advertisers Regroup For Big Push

Summary:

In a GameDaily exclusive, Jon Epstein, Chief Executive of in-game advertising firm Double Fusion, talks about lessons learned in in-game ads, the growth of the market, and how the industry can help push in-game ads forward.

More Marketers Turning To Advertainment

Summary:

Using entertainment via interactive marketing is a great way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level. Consumers understand they are being marketed to on Internet sites, but if their online brand experiences are memorable ones, they are likely to have a positive response.

90 Percent Of Casual Gamers Will Trade Ad Views For Game Time

Summary:

When 90 percent of consumers agree on anything, it probably merits reporting. In this case, it's casual gamers telling Real Networks last month that they'd be glad to watch videos ads -- both before the games and during breaks -- if that's what allows them to play the games free. Copywriters know that "free" is the most powerful word in advertising. Apparently it's just as effective for getting people to watch ads in the first place.

Playstation 3 Open Platform Could Enable In-Game Ad Blitz

Summary:

Sony is opening up its in-game advertising platform -- likely providing a boost to the already-burgeoning $400 million in-game-ad market and sparking a battle among the three key players who sell these ads. The maker of the PlayStation3 system will offer an open platform, meaning in-game-ad-serving companies Double Fusion, IGA and Google-owned AdScape all will be able to sell ads in games that run on PS3.

Nearly Half Of U.S. Playing Casual Games

Summary:

Research company Interpret has released some pretty impressive numbers regarding casual gaming. Some 145 million people in the U.S. played casual games over the last year. That's 48 percent of the country's population. A very big audience that accounts for the in-game ad influx.

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