Gaming

Sony promised a "huge lineup" of new downloadable games, demos, add-on content, themes, avatars, and videos. The company also added new full game trials, free games and DLC, free avatars, and more discounts, according to a blog post.

Rally Marketing Group is acquiring PassionFruit Games, a developer of casual video games aimed at female gamers. The agency points to importance of female shoppers to its client base as one reason as well as the growing numbers of casual female gamers. Female fans make up 40% of all video game players, according to the Entertainment Software Association, with women over the age of 18 representing a significantly greater portion of the game-playing population (33%) than boys age 17 or younger (20%).

Online video platform provider, Brightcove, said Thursday that a company called Mobile MUM has selected its platform to launch a new, interactive "edutainment" service for children that features "hundreds" of hours of TV episodes, as well as interactive educational games. The subscription-based service uses Brightcove's platform to deliver a range of content to Apple and Android devices, including shows licensed from Ncircle Entertainment, an independent distributor of children's programming.

The NBA has launched its first major, integrated campaign aimed at marketing the National Basketball League to kids. The effort, which is being executed via a deal with Cartoon Network and youth-marketing agency The Geppetto Group is called "Hoop Troop."  

IBM is starting an online video game that simulates business and city problems and provides different technologies to solve them, aiming to boost sales of services and software.