HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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GamingPerhaps even more than a TV show's audience, gamers pretty much profile themselves based on the games that they play. Advertisers can target these niches and adjust creatives to match. Still there are certain patterns that emerge among gamers as this section's stories attest. With An Eye on Underserved Female Gamers, Rally Marketing Group Acquires PassionFruit Games
Submitted by sclarke@hawthor... on Mon, 2011-04-04 00:03.
Brightcove Powering New Interactive Children's "Edutainment" Service, Mobile MUM
Submitted by sclarke@hawthor... on Wed, 2011-03-02 01:29.
NBA Reaches Out to Kids Via Cartoon Network
Submitted by sclarke@hawthor... on Wed, 2011-02-02 02:15.
Microsoft TV? Another bad idea that's D.O.A.Submitted by DeeDee Banks on Fri, 2010-12-03 21:25.IBM Starts Web Game to Boost `Smarter Planet' Sales
Submitted by sclarke@hawthor... on Wed, 2010-10-06 01:41.
Fast-Food Chains Grab Most Location-Based Check-insTim's Pick:
Fast-Food Chains Grab Most Location-Based Check-ins
Submitted by DeeDee Banks on Wed, 2010-09-08 15:47.
Summary: Fast feeders, early data shows you're indeed cool enough for check-ins. Quick-service chains Subway, McDonald's, Starbucks and Burger King have the most unique check-ins on MyTown, a location-based game with more than 3 million users that provided the data. Subway has seen nearly 6.4 million check-ins from more than 500,000 users since the app launched in December. Why Apple's iTV Will Change EverythingTim's Pick:
Why Apple's iTV Will Change Everything
Submitted by DeeDee Banks on Tue, 2010-09-07 21:29.
Summary: The rumor: Apple will be releasing a revamped/renamed version of their 'Apple TV' set-top box, called 'iTV'. The box will run the Apple iOS (same as the iPhone/iPad), and be priced around $99. Why will this change everything? 'DriverVille' To Help Launch '11 Mazda 2Tim's Pick:
'DriverVille' To Help Launch '11 Mazda 2
Submitted by DeeDee Banks on Wed, 2010-08-04 19:30.
Summary: Mazda is taking to social media to launch the 2011 Mazda 2. A branded game on Facebook, "DriverVille," is a virtual, multiplayer game where players get customizable "Your Inner Driver" avatars and use them to drive virtual cars to win Driver Bucks for virtual products and real weekly sweepstakes prizes. 3D's everwhere: in a newspaper, games, on the desktopTim's Pick:
3D's everwhere: in a newspaper, games, on the desktop
Submitted by DeeDee Banks on Fri, 2010-07-30 01:41.
Summary: 3D technology - now close to becoming mainstream with the movie industry - is slowing making its way to other, less obvious vehicles, as three recent announcements show. |