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GearBox Turns To Double Fusion For In-Game Ad Placement

Summary:

Fusing user-friendly ads with interactive entertainment has been a consistent challenge in the gaming world. Double Fusion and Gearbox Software have entered an interactive advertising partnership. Double Fusion, a game advertising network, will provide Gearbox, a gaming company, with the technology it needs to support interactive ads in soon-to-be released Gearbox games.

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Adotas: March 25, 2008

Submitted by info@hawthorned... on Wed, 2008-04-02 13:47.
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